Global partnership will help the CFG streamline operations, enhance the relationship with fans and boost the performance of players and teams, including Manchester City
SAP and the City Football Group (CFG) announce a global marketing and technology partnership that will transform the way the group and its teams work, from the Boardroom to the soccer fields. SAP will become the “Official Cloud Software Vendor” and trusted advisor in the technology area of the City Football Group and its four teams around the world, including Manchester City (male and female), New York City, Melbourne City and Yokohama F. Marinos.
“The City Football Group is one of the most innovative and technological football organizations in the world,” says Bill McDermott, CEO and member of the Executive Board of SAP SE. “We are very proud to have the SAP HANA real-time analytics platform and our cloud solutions being used to support players and coaches and to completely reinvent the experience of fans in and out of the stadiums,” adds the executive.
City Football Group and its clubs will implement a wide range of cloud-based solutions supported by the SAP HANA platform. The goal is to streamline CFG operations on a global scale, expand its business, increase productivity and enhance the fan experience. Another important element of the partnership will be the joint work to co-operate and develop new applications aimed at analyzing and raising the performance of players and coaches.
“This partnership is very broad and relevant because it extends to all entities of the City Football Group,” says Khaldoon al Mubarak, president of the City Football Group. “We see SAP as a technology partner that is committed to our project and shares that with our vision of innovation. Our common ambition is to create innovative solutions specific to football and I have every confidence that we will be successful, “says the executive.
More efficient business operations
City Football Group will use SAP cloud solutions, including SuccessFactors, the social collaboration platform SAP Jam and SAP Simple Finance, all of which are processed in real time by the SAP HANA solution. In this way, the CFG intends to improve, respectively, talent management and HR processes, promote a higher level of collaboration among employees worldwide and simplify financial management.
SAP analytics solutions, including SAP Predictive Analytics software and SAP BusinessObjects Business Intelligence tools, will form the basis of the new CFG infrastructure to make information available to those who need to analyze and simulate all data, from issuing tickets to merchandising, so that decision-makers throughout the organization can work faster and based on more business data.
Better fan experience
High technology will be greatly explored to enhance the fan experience at CFG stadiums around the world, including an interactive digital dashboard at Etihad Stadium that will provide real-time scans and feedback to fans who are following the matches.
Together, SAP and CFG aim to change the way CFG team supporters access and consume football data, allowing them to follow games differently and understand them in more relevant ways. To provide an even better experience for fans, CFG will use SAP solutions for customer engagement and trade management software and customer experience software from hybris, a SAP company.
Team and Player Performance
Thinking ahead, the City Football Group will work with SAP to co-develop and develop new technology enhancements in the areas of talent management and football in future releases of the newly launched SAP Sports One application. As the first solution in a sports-specific cloud supported by the SAP HANA platform, SAP Sports One enables managers, football managers and coaches to efficiently and efficiently manage the performance of players and teams as well as assist in analyzing data from different sources and across multiple to better decision-making.
The partnership with CFG enhances SAP’s presence in the world football world and continues the strategy of working with sports organizations that can demonstrate the value of the company’s technology. Last year, SAP and the German team co-developed the SAP Match Insights application, allowing the selection to collect and analyze player data in real-time during training, helping the team to win the Cup for the fourth time. World Football.
Outside the fields, SAP turns other sports to collaborate with other well-known sports organizations and associations, including Ice Hockey (NHL), Sailing (Extreme Sailing Series), Golf, Formula 1, Cricket, American Football, Baseball, Tennis and basketball (NBA).
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About City Football Group
The City Football Group owns a number of football-related businesses worldwide. Among them are renowned professional football clubs, gyms, technical support and marketing companies.
CFG’s teams include Manchester City FC, the 2013-14 season Premier League champion, Melbourne City FC, which plays for A-League, the main division of Australian football, and the MLS Franchise New York City Football Club its inaugural season this year. CFG is also a minority shareholder in Yokohama F. Marinos, the Japanese division’s main division team.
The common goal among all clubs is to provide the best possible experience and a unique opportunity for fans and communities to participate in football on a local and global scale. The support companies of the group – City Football Services and City Football Marketing – work in several offices around the world to assist the group’s clubs, associated organizations and clients. City Football Services shares intellectual property assets and extensive football-related experience to recruit, develop, train and win. City Football Marketing develops media assets, marketing and fan involvement to support the commercial growth of clubs and their partners.
City Football Group is wholly owned by the Abu Dhabi United Group (ADUG). ADUG is a private investment and development company of Her Highness Sheikh Mansour bin Zayed Al Nahyan.
The group’s headquarters are in Manchester, with offices in Abu Dhabi, London, New York, Melbourne and Tokyo.
FleishmanHillard – SAP Brazil Press Office
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